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Happy Herbs Fitzroy

317 Smith St
Fitzroy 3065 VIC
03 9419 1277
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Usual Opening Hours

Mon – Thur 10:30am – 5:30pm
Fri – Sat 10:30am – 6pm
Sunday 11am – 4pm


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More about Fitzroy Happy Herbs


The Fitzroy store is one of the oldest Happy Herb Shop’s, nestled in the heart of Fitzroy – only a 10 minute tram ride from the heart of Melbourne’s CBD. Over a decade on, we continue to support the original mission statement of Happy Herb Co “Promoting the appreciation, information, benefits, culture, use and availability of all natural plants and herbs.”

We stock a range of gifts, clothing, incense, body care and super foods. Our mainstay is of course- herbs, and we have a huge range of herbs for health, happiness, energy, romance and aphrodisiac, relaxation, sleeping and everything else in between!

Come in and visit when you are in Melbourne!

Meet the team

Mark Thurling – Owner
Herb Enthusiast & Proprietor

Mark has owned Fitzroy’s renowned Happy Herb Shop for 15 years, and remains devoted to sharing his vast herbal knowledge with customers on a daily basis. He’s passionate about providing a space where we people can come to learn as well as find all the products they need for an empowered personal health journey.

What’s the one piece of herbal wisdom you want everyone to know?
Use them! They will help.

What’s your favourite Happy Herb for everyday vitality?
Easy! Well actually there’s two: Yerba Mate, known as a liquid vegetable, which contains almost everything needed to sustain life, and is a great pick me up.
And Damiana because it’s just great!

In store features


  • Herbal medicine
  • Self care
  • Harm minimisation
  • Party alternatives
  • Incense
  • Yerba Mate
  • Hemp products
  • Smoking alternatives
  • Magic, smudging
  • Essential oils

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